Connecting Bridges
01 · Ripple check

Close the gap and the ripple dies down

When each business sees only the order from the next one along, a small change at the customer grows into a big swing at the supplier. Everyone holds extra stock, capacity sits idle, and then there is a shortage. The trade calls this the bullwhip effect. The cure is shared demand: when every business sees the same real signal, each plans from the customer instead of guessing from its neighbour's order. Switch between the two views to see the difference.

Swipe sideways to see the whole chart.

The bullwhip effect Weekly orders at five links of a chain. The customer buys slightly more from week 8. Without a bridge, each link further upstream swings wider and later: the seller a little, the supplier hugely. With a bridge, every link follows the real customer change and the swings almost disappear. CUSTOMER SELLER MOVER MAKER SUPPLIER 081624324048 weeks customers buy a little more the supplier sees a boom, then a bust every link plans from the same real demand orders travel upstream
  1. Customers buy a little more. A real but small change at the till.
  2. Each link guesses. Seeing only the order from the next link, each adds a safety margin and orders late.
  3. The swing grows. Margins and delays stack up the chain, so the supplier sees a boom, builds stock, then gets a bust.
  4. A bridge calms it. When every link sees real demand, each plans from the customer, not from its neighbour.
02 · Power & levers

Know your power, pull the right lever

Every business in a chain sits between two forces: the power of those who supply it, and the power of those who buy from it. Set where you sit and who holds the power, then pull the levers to see what each does to your service, cost and cash.

1 · read the room→2 · pull the levers→3 · see the result

Read the roomWho holds the power

2
LowHigh
2
LowHigh

Pull the leversSupply effects flow down the chain, demand effects flow up

1Position yourself
Place yourself by what you pay upstream and what you can charge downstream.
3
LowerRaise
Raise price, raise scarcity.
3
RestrictIncrease
More availability, less scarcity, lower price.
4
LessMore
How much volume enters the chain at the top.

See the resultService, cost, cash

0Service
0Cost
0Cash

Indicative: the check shows direction and balance, not a forecast. Further out on the triangle is better. Pick your industry to rename the positions in the chain.

03 · Bridge readiness

Is your chain ready for the bridge?

A bridge works best when every business on it can plug in, share clean data and act on what it sees. This check grades six areas, three on technology and three on your organisation. Start with six quick questions, or go deeper with all 28. Your weakest area shows where to start, and what the bridge does about it.

ReadinessAverage across all six areas

0

Indicative self-assessment: each area scores 1 to 5, and its level is the average of its answers. Use it to start the conversation; we confirm the picture with you on site.

04 · Your report

Your chain on one page

Your answers from the three checks on one page: what the gap is costing you in rands, a baseline to measure progress against, and a way to send it all to us.

Your bridge report

What the gap costsYour figures replace ours

Storage, insurance, finance, shrinkage and write-offs, as a share of stock value.
R0Cash freed once
R0Saved every year

Your baselineMeasure it, then prove it

Take the readiness check now and again after six months on a bridge. The change in score shows whether the bridge is working.

Saved only in this browser on this device.

Send it to usWe reply with a first view of your bridge

Email my report

Opens your own email with the report filled in. Nothing is sent until you press Send.

Next step

Talk to us about building your first bridge

Bring your report. We will look at your chain with you and agree which link to bridge first.